Sven discovered his talent for footwear design and became a shoemaker apprentice at a local family-run business in Israel. Within a few months, he had secured a place at London's prestigious Cordwainers College and moved to England to begin his career in Footwear Design. After having graduated, Sven travelled the world as a freelance shoe designer. Shortly after, he became quickly frustrated by the manufacturing practices and the working conditions in many overseas factories.Sven resolved to challenge these practices and after 3 years of research and development he set up Po-Zu in 2006, to demonstrate how stylish, high-quality footwear could be created without harming people or planet.
in this episode we talk about:
- Japan as original inspiration
- Sven's personal background
- the key reason to create his brand
- developing a brand in spare time while working in a regular day job
- the advantage of collaborations with other brands
- how to connect with other brands
- the biggest challenge in the start-up phase
- reasons to move to a more commercial product
- when proper research in advance is missing...
- learning by doing
- the pros of good networking
- direct sale versus wholesale
- ethical promise
- about USP and the importance of added benefits
- managing growth just by word-of-mouth recommendations
- about customizing products
- what customers are asking for
- Sven's advice to You:" being ethical and sustainable is not enough!"
Links and resources mentioned in this episode:
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