Sven discovered his talent for footwear design and became a shoemaker apprentice at a local family-run business in Israel. Within a few months, he had secured a place at London's prestigious Cordwainers College and moved to England to begin his career in Footwear Design. After having graduated, Sven travelled the world as a freelance shoe designer. Shortly after, he became quickly frustrated by the manufacturing practices and the working conditions in many overseas factories.Sven resolved to challenge these practices and after 3 years of research and development he set up Po-Zu in 2006, to demonstrate how stylish, high-quality footwear could be created without harming people or planet.
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