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HomeExchange is a sharing economy company that provides the world's largest platform for home exchange, an ecological alternative to commercial tourist accommodation in AirbnB, hotels, etc. We supported HomeExchange over a period of 3+ years in brand positioning & growth development especially for D/A/CH, as well as in the restructuring phase following the merger of "HomeExchange" & "Guest to Guest". Greenblut supported HomeExchange in the conception of strategic growth, branding, online marketing & content, PR. With our expertise, the awareness in German TV stations, radio & online media, as well as the number of paying members and exchange overnight stays could be increased many times over....

Growth ConsultingGrowth strategyBack to the portfolio
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